Phygital.Wine

Welcome to Nexth.Wine, the cutting-edge Phygital iTV XHub dedicated to the world of Wine & Spirits.


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Nexth.Wine Phygital iTV Channel redefines the traditional wine and spirits experience and promo-sales actions by blending the physical and digital worlds, creating innovative expo spaces, a seamless, immersive environment for enthusiasts, producers, industry professionals alike and immerses viewers in the world of wine tourism.

This channel offers an insider’s interactive guide to exploring unique travel itineraries, discovering hidden gems, and indulging in authentic experiences led by local experts and special travel packages—all while enjoying some of the finest wines

By showcasing the rich cultural and culinary heritage of different regions, Nexth.Wine Phygital iTV aims to elevate wine tourism and direct support to  the global export of local products

The channel targets an international audience through both traditional glocal broadcasts and online platforms, bringing the essence of wine travel to a global stage.

A unique multi-channel experience that combines the convenience of digital technology with the sensory engagement of physical interaction is offered at the forefront of innovation. 

Nexth.Wine Phygital iTV XHubs serve as dynamic spaces where wine and spirits come to life through interactive content, live-streamed events, and virtual/real tastings.  

iTV Interaction and Phygital XHubs.

Our Phygital XHubs are designed to connect the global wine and spirits community with International markets.

Engage your audience through our innovative iTV technology and Phygital XHubs. Experience a seamless blend of live-streamed events, interactive presentations, and immersive product demonstrations.

Whether you're a wine enthusiast, a spirits connoisseur, or an industry professional, Nexth.Wine offers something for everyone. Join our community today and discover the future of wine and spirits through our Phygital iTV XHubs.


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Immersive Tastings

Experience wines and spirits like never before with iTV tastings that engage all your senses

Join guided tastings led by sommeliers and distillers from around the world, and explore flavors and aromas through interactive virtual sessions.

Interactive Content

Engage with interactive videos that provide in-depth information on wine regions, production processes, and tasting notes. 

Our content is designed to be both educational,  business and entertainment.

Live-Streamed Events

Join live-streamed wine festivals, product launches, and masterclasses. Interact with experts in real-time, ask questions, and gain insights from winemakers and spirits producers. 

Engage with a global community and deepen your knowledge through these exclusive events.  

Exclusive Interviews

Access exclusive interviews with industry leaders, winemakers, and spirits producers. Discover their personal stories, insights, and expert perspectives on trends and innovations in the world of wine and spirits. 

Engage with the voices shaping the industry and deepen your understanding.

Wine & Spirits Marketplace

Nexth.Wine also features an integrated marketplace where users can explore and purchase a curated selection of wines and spirits. 

Our platform ensures that each product is accompanied by detailed descriptions, expert reviews, and pairing suggestions, making it easy for you to find the perfect bottle.

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Promotion & Sales

Seamlessly access and purchase wines featured in our content, with embedded links to e-commerce platforms and detailed product information

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Virtual Vineyard Tours  

Explore vineyards from around the world through immersive virtual reality tours, bringing the terroir directly to your screen

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Networking & Collaboration

Our iTV Channel is not just for consumers but also serves as a hub for industry professionals. 

Nexth.Wine facilitates networking and collaboration among producers, distributors, and retailers, helping to build stronger connections within the wine and spirits industry.

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Education & Training.

Nexth.Wine is committed to fostering education and training within the wine industry. 

We offer a variety of programs designed to enhance knowledge and skills for both novices and seasoned professionals


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Certified Courses

Comprehensive training programs covering viticulture, enology, wine tasting, and more.

Workshops & Webinars

Interactive sessions led by industry experts on the latest trends, techniques, and innovations in the wine world.

Sommelier Training

Specialized courses aimed at those seeking to become certified sommeliers, with hands-on training and in-depth theoretical knowledge.

Promotion & Defense of Geographical Denominations

A key focus of Nexth.Wine is the promotion and defense of the geographical denominations that define the world's most esteemed wines. 

We are dedicated to preserving the integrity and heritage of these designations through.

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Geographical Indication (GI) Advocacy

Actively supporting the recognition and protection of geographical denominations worldwide

Awareness Campaigns

Promoting the unique characteristics and cultural significance of wines tied to specific regions.

Educational Initiatives

Providing resources and training to help industry professionals and consumers understand the importance of geographical indications in maintaining wine quality and heritage.